(For more on titles, see How to Choose a Title For Your Novel) Casino Royale: Logline The title uses a classic title archetype, the Setting, The Royale-les-Eaux casino being where the bulk of the novel takes place. To view them, just select/highlight them. Warning: Major spoilers are blacked out like this secret. It led, eventually, to a massive franchise including dozens of books, films and games. Casino Royale, written by Ian Fleming and published in 1953, was the first James Bond novel.